Mock Athleisure Campaign - Prana

A four part advertising campaign based on the class assignment: "Design an advertising campaign with an online banner, print advertisement, in-store signage, and out door signage for an athleisure brand". After researching different companies and brands I selected PrAna for this project due to their focus on sustainability, awareness, and community building. This campaign is meant to be consistent with their current branding style and focus on their guiding principles.

This work was produced as a class assignment. It was not sponsored by, associated with or endorsed by PrAna.

Magazine mockup designed by ZippyPixels. Computer mockup designed by Plastikus. Billboard mockups designed by Freepik.com. In-store signage photo by Jason Wong on Unsplash. All content photos and logos sourced from either the PrAna website or Unsplash.com.

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